OMNICHANNEL MARKETING
OMNICHANNEL EXPLAINED
As digital has such a strong influence over the marketing and building of brands in the contemporary landscape, it makes sense to ensure that regardless of the channel your customer decides to contact you through, whoever handles the enquiry has the ability to access a complete interaction history across all communication streams. This capability facilitates the seamless continuity which is not only a pleasant experience for your customer, it also serves to reduce customer and sales effort.
A great example of effective OmniChannel interaction would be the use of digital marketing for lead generation. This combines channels such as email or web chat with a phone call follow up to address any complex issues and ultimately close the lead.
Content marketing
A content marketing funnel is a strategic framework used by marketers to guide potential customers through different stages of engagement, from initial awareness to the final action of making a purchase or becoming a regular user.
The funnel metaphor represents how a broad audience narrows down into actual customers as they progress through specific phases. Here's a breakdown of the typical stages in a content marketing funnel. here are the 5 stages.
Awareness: This is the top of the funnel where potential customers first come into contact with your brand or products. At this stage, the goal is to attract as many people as possible through high-reach content such as blog posts, videos, infographics, and social media content. The content should be informative, engaging, and relevant to the audience's interests and needs.
Interest: Once awareness is generated, the next step is to build interest. Here, the content becomes more targeted and designed to show the value of the products or services. This could include email newsletters, more detailed blog posts, webinars, and case studies that help the audience understand how your offerings could solve their problems or enhance their lives.
Consideration: At this stage, potential customers are considering whether to purchase your product or engage with your service. Content here should help them compare your offerings with others and make an informed decision. This could involve product demos, customer testimonials, detailed product descriptions, and comparison guides.
Conversion: This is where the actual purchase or commitment happens. The content at this stage needs to be highly persuasive and focused on closing the sale. It might include special offers, free trials, or product bundles, along with strong calls to action that encourage the audience to take the final step.
Loyalty and Advocacy: Even after a purchase, the funnel continues. Now the focus shifts to turning customers into repeat buyers and advocates for the brand. Content that enhances customer satisfaction and builds community can be effective here, such as exclusive offers for returning customers, loyalty programs, and engaging, community-driven content.
Each stage of the content marketing funnel serves a different purpose and requires different types of content to effectively move the audience to the next stage. The ultimate goal is not just to make a sale but to create a loyal customer base that continues to engage with the brand over time.
