Sales Performance & Process
“Road to a Sale” training and workshops, Showroom and phone process mapping, Lead management and follow-up systems, New and used vehicle sales coaching, Deal clinic and gross improvement sessions
Customer Experience & Retention
Customer journey mapping – from enquiry to delivery and after-sales, Call scripts, email and SMS templates for consistent, communication, Service retention, repurchase and referral strategies, CX standards and “moments that matter” playbooks for teams
OMNICHANNEL
As digital has such a strong influence over the marketing and building of brands in the contemporary landscape, it makes sense to ensure that regardless of the channel your customer decides to contact you through, whoever handles the enquiry has the ability to access a complete interaction history across all communication streams. This capability facilitates the seamless continuity which is not only a pleasant experience for your customer, it also serves to reduce customer and sales effort. A great example of effective OmniChannel interaction would be the use of digital marketing for lead generation. This combines channels such as email or web chat with a phone call follow up to address any complex issues and ultimately close the lead.
Leadership & People Development
One-on-one coaching for Dealer Principals, GMs and Sales Managers, Future leaders and department manager programs, Performance management frameworks and 1:1 meeting, structures, Culture, accountability and communication practices
Digital, Marketing & Systems
Content and remarketing strategy to support your sales funnel, Omnichannel lead handling (phone, SMS, email, web, social, chat), CRM usage, reporting and dashboard design, DC/Contact Centre setup and optimisation
Content marketing
A content marketing funnel is a strategic framework used by marketers to guide potential customers through different stages of engagement, from initial awareness to the final action of making a purchase or becoming a regular user. The funnel metaphor represents how a broad audience narrows down into actual customers as they progress through specific phases. Here's a breakdown of the typical stages in a content marketing funnel. here are the 5 stages. Awareness, Interest, Consideration, Conversion, Loyalty and Advocacy:. Even after a purchase, the funnel continues. Now the focus shifts to turning customers into repeat buyers and advocates for the brand. Content that enhances customer satisfaction and builds community can be effective here, such as exclusive offers for returning customers, loyalty programs, and engaging, community-driven content.