Our Values

Integrity
A strong, honest work ethic is something that we pride ourselves on. This is integrated within everything we do at Motortrain.
Development
We don't just train. We foster personal development, to ensure that your team can continue to grow and improve long after our work is complete.
Partnership
We see ourselves as partners, not contractors. We are heavily invested in the success of our clients, because your success is our success.
  • About Allan Dabbagh Founder & Principal Consultant

  • Allan Dabbagh is one of Australia’s most respected automotive executives, recognised for his ability to build high-performing teams, drive strategic change, and deliver exceptional commercial outcomes. With over 25 years in automotive and an additional15 years across real estate, franchising, and direct sales, Allan’s career spans diverse leadership roles and industry defining achievements.

  • A proven leader in multisite dealership operations, Allan has spearheaded cultural change programs, large scale digital transformation, omnichannel marketing integration, and highly profitable sales expansions. He is best known for developing people and strengthening leadership capability creating environments where teams consistently outperform the market.

  • Across his 42-year career, Allan has delivered significant milestones, including:

  • Becoming one of the youngest Group General Managers in Toyota Australia’s history
  • Leading Sydney City Toyota & Lexus through the COVID era to become the #1 retail dealership in Australia
  • Building high performance divisions across Sales, Service, Parts, and Administration
  • Championing the adoption of omnichannel marketing, digital transformation, and data driven retailing in the motor trade

  • Today, through Motortrain, Allan partners with dealerships to elevate their leadership bench, strengthen capability, modernise their operations, and create sustainable commercial uplift. Motortrain is purpose built for the realities of the modern automotive industry delivering practical, experience driven leadership development, strategic advisory, and performance programs that move dealerships forward.

  • Career Highlights & Positions Held

  • Group General Manager – Sydney City Toyota (Waterloo & Glebe) / Lexus
  • Multisite leadership of Toyota’s largest metropolitan group.

  • Group General Manager – Clinton Motor Group
  • Toyota, Mercedes-Benz, Aston Martin Australia.

  • Managing Director – Coldwell Banker Real Estate Australia
  • COO / Chairman / Franchise Director / Auctioneer / Licensed Agent / Master Franchisee.

  • General Sales Manager – Rockdale Toyota

  • New Car / Retail Sales Manager – Suttons Motors Homebush

  • Direct Sales Field Manager – Macmillan Publishers / ELF Promotions

  • Apprentice Technician – Continental Service Centre, Surry Hills
  • Allan’s career began on the tools—giving him a complete end-to-end understanding of dealership operations.


  • Qualifications

  • Diploma of Business

  • This qualification equips Allan with advanced knowledge in business operations, strategic planning, financial performance, and organisational management. For dealerships, this means the capability to streamline processes, improve profitability, implement effective leadership structures, and build scalable systems that support long-term growth.

  • Certificate IV in Training & Assessment (TAE)

  • This nationally recognised qualification ensures Allan is formally skilled in designing, delivering, and assessing high-quality training programs. Dealerships benefit through structured coaching frameworks, competency based learning, improved staff performance, and tailored development programs that lift capability across Sales, Service, Parts, and Administration.

  • Master of Digital Marketing

  • This postgraduate qualification provides deep expertise in digital strategy, omnichannel marketing, customer journey optimisation, content funnels, analytics, and modern lead-generation techniques. For dealerships, this translates into improved online visibility, stronger lead conversion, more effective marketing ROI, and the ability to future proof the business through digital transformation.

Why Choose MOTORTRAIN

If you're looking to optimise and supercharge your Automotive business, then look no further.
01 25 Years Of Automotive Knowledge 02 Proven Track Record In Dealerships 03 Extensive Marketing Expertise 04 Honesty, Support & Communication